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> how to get new students
to get new students
best way of finding new students will vary depending on
the location of your school. However, flyers are usually
very effective. Flyers can be either handed out, or put
into mailboxes/letterboxes in areas near your school.
If you can, do both. Success at flyers requires discipline
and persistence. Flyers must be done regularly and in
large numbers.You must keep doing flyers even when your
school is doing well. There is often a delay of a few
months between the time a potential student receives a
flyer from you and calls Smith's to book a trial lesson
with you. People sometimes need time to think about it
and may need to receive a flyer from you a few times before
finally deciding to call Smith's. That's why you have
to keep at the flyers and be seen out there. From my own
experience, it is worth the wait!
distributed by hand work very well in busy areas, such
as outside train stations in the city. The best time to
hand out flyers at train stations is during the rush hours.
The best times to hand out flyers might vary a little
depending on the location of your school. At my own station,
7 a.m. to 9 a.m. is usually best in the morning. At night,
4 p.m. to 7 p.m. is also busy. However, I prefer the morning
rush hour as the people are usually workers on their way
to work, usually salarymen and young/middle-aged women.
These are the people I want to target. Plus it gets dark
at night, making it hard for the people to see you well.
I always wear either a Smith's T-shirt or a Smith's sweatshirt,
which has my school name written in large characters on
the front (in Japanese), and on the back (in English).
Even if the people don't take a flyer, they see the school
name as they are passing me, which is important.
handing out flyers, you are representing your school.
Your goal is to get the person to come in to your school
for a free trial lesson. You therefore want to create
a good impression in the few seconds you are in contact
with that person. There are several things you should
do to achieve this. One is looking like you're enjoying
being there. That means SMILING. You want to try to get
eye contact with the person and say something in English
to them, such as "good morning" or "hello."
You want to hand out the flyer using an open arm gesture
and aiming the flyer at the center of their body, increasing
the chance that they'll take it. You want to look neat
and clean. You want to be wearing a Smith's T-shirt or
sweatshirt. These are all points that will increase your
chances of creating a good impression and handing out
a lot of flyers, and ultimately, having students call
and book a trial lesson.
flyers into letterboxes/mailboxes in also effective. First,
you should get yourself a map of your school's area. You
then break up the whole area around your school into individual
areas, each of which should take about an hour to cover
on foot. These areas should have given names. The best
response occurs when an area is covered 7 times in 6 months.
So any house or apartment in any chosen area should receive
a flyer 7 times in a 6-month period. Rather than covering
all the areas near your school at once, concentrate on
one or a few at a time. How many areas you can cover 7
times in 6 months will depend on how much time you're
willing to spend each week doing letterboxes/mailboxes.
Once an area has been covered 7 times in 6 months, it
should still be covered once in a while. Start new areas,
but don't forget the old areas!
to know the people in your community, including the business
owners, is highly recommended. Making an effort to meet
people and having your face seen is a great way of promoting
your school and getting new students. Anytime you meet
someone, hand them a business card which has your name
as well as your school's name, address, and telephone
number. Such cards can be ordered through the Smith's
head office and are inexpensive. You can find new students
anytime, anywhere. It could be at a coffee shop, a restaurant,
a store, or a bar. You just never know. You might meet
people who don't want to study English themselves but
who know someone else who does. Sometimes, they want you
to teach their children. Like flyers, you just have to
keep at it. Eventually, through word of mouth, your efforts
should pay off.
you have the budget, mass advertising is an option. The
Smith's head office already does some mass advertising
for all franchises, such as in a popular magazine here
(I have gotten a few students that way). However, such
advertising is more expensive than doing flyers and local
promotion. It really depends on your budget. If you're
on a low budget, I recommend concentrating on doing flyers
and local promotion. These have proven be be very effective.
I have never done any mass advertising myself because
I never needed to.