new year begins, and (very early) on an given morning
you can find successful Smith's School of English
franchisees beginning their day. It's wintertime so
they put on their warm clothes and bundle up. Then
they're moving on towards the hardest part of their
day: time to hand out flyers.
to face with their potential students, our franchisees
are out there handing out hundreds, if not thousands,
of flyers. Sometimes they're on their own but usually
they'll work in teams with nearby franchisees, supporting
each other's schools, building a better business for
themselves while helping out their fellow franchisees.
That's what makes these cold winter mornings bearable.
You have support; other team players working with you
to better guarantee your success.
hour and a half flies by with laughter and dancing,
joking and kvetching. Perfect strangers are greeted
with smiles. Some smile back, others avoid. Most will
reach for the information, a few even stop to chat and
ask for a trial lesson right there on the street. Strange
things happening. The energy starts to build up in your
you feel awake, really awake. It starts to become fun.
More strange things happening. The flyers get handed
out, and that translates into phones ringing with inquiries
from prospective students, bookings for trial lessons,
new students in the door.
course, for all that to happen requires a lot more than
handing out flyers. But that's not your concern. That's
where the Smith's School of English franchise system
really kicks into high gear. Our professional sales
and administrative team is trained to do one thing and
one thing only: sell English lessons for you. Combine
this with our efficient secretarial services, name brand
mass-media advertising, quality marketing, and easy
access to our other successful franchisees, and you
have a dynamic and powerful package.
For now, you've done your part. It's time to relax for
awhile over a cup of coffee with your team members.
You sit back and talk about how simple this franchise
thing really is. Not always easy. Just simple.
As the flyers go out, your school grows. And with a
little help from your friends, it's a simple matter
of taking that
first step forward with a smile on your face, flyer
extended and a gentle, "Good morning."