ambush was as intense as it was unexpected. I'd just
sat down among the friendly faces with my drink, when
he walked up and hit me point blank. "Why should
I even consider purchasing a Smith's School of English
franchise when I can do it all on my own?"
I looked up. Hello, nice to meet you, too. Clear eyes.
Nice suit. A young businessman or teacher. Sincere.
Looking for information, not a sales job. Fair enough.
"I don't have an answer for you," I said. "Why don't
you fill me in on your situation, and we'll take it
from there. He smiled slightly as he sat down across
he started. "My partner and I have some money set aside.
We've gotten an excellent break on a piece of real-estate
in a great neighborhood. We're both married to Japanese
nationals so visas aren't a problem. My wife's brother
is a printer, so we can get our flyers cheap and my
partner's wife used to sell English lessons at one of
the big-name English schools and she's psyched about
helping us out. Both my partner and I have worked at
the big schools and even have some management experience
there. And we've got a bunch of private students we
could bring into the new school with us. So I ask you
again — what could your franchising system provide
that we couldn't do by ourselves?"
But only you and your partner can determine how much
that is worth, not I."
"What do you mean?"
have a much better situation than most of our new franchisees,
and that puts you more than a few steps ahead. But soon,
the clock will be ticking and you'll be facing situations
your management experience in the big schools hasn't
prepared you for at all. That's where your franchise
investment will save you time. And money.
see, we've already built many Smith's School of English
franchises. We've learned what it takes to make a successful
English conversation school. We buy you time by eliminating
the ever-spiraling (and increasingly expensive) learning
curve, the little problems that quickly become major
pains. Examples — where will you find the money,
on a monthly basis, to put into high-visibility, name-brand
mass media advertising? Or secretarial support —
do you really think a saleslady and a secretary are
interchangeable? How will you support your student base
as it grows? If you don't have some sure-fire solutions
to these problems (and a lot more), watch out! These
are just a few of the alligators that will bite you
hard. We know because we've seen it happen again and
again to those outside of our franchise group. It wasn't
pretty and it didn't have to happen.
new English schools collapse within that dangerous first
year. A lack of money compounded by low visibility (marketing
and advertising) is what hammers them hardest. Poor
(or nonexistent) support for sales and administration
deals the final blow.
Smith's School of English franchisee avoids these pitfalls.
We not only give our franchisees an excellent blueprint
for success, we also provide them with the tools and
strong backs needed to support them in their venture.
Our team protects them from the frustratingly wasteful
expense in terms of time and money, of reinventing the
wheel. That's why a franchise provides the most solid
and stable foundation for success. Think about it."
If you'd like help thinking about it, click here.